The White Stripes – Instinct Blues
Once when consulting with a prospective wedding client, I mentioned that I was insured through a photography business program. The mother of the bride asked outright, “Why does that matter?”
I was taken aback. It took me a minute to formulate an answer. Even now it’s difficult for me to put it in words.
Photography insurance is like any other insurance. You aren’t glad you have it until something goes wrong. Hopefully something never goes wrong. A good photographer is a paranoid photographer- anything that can go wrong will go wrong when you’re least expecting it. But how do you explain that to a prospective client without making it seem like you’re a hazard factory at best, and inept at worst?
I backed up and explained my rationale for photography insurance, why it’s a part of my costs accrued. Obviously this was a conversation that had turned to the fabulous topic of why photography is so expensive. Other people have explained it more eloquently than I, and I can point to those articles, but that doesn’t help me sell to a client. Even though I would think that it would be a comfort for them, like buying a car with an extended warranty built in.
Paula Abdul - Opposites Attract
So that’s what I did. I talked about their investment in the wedding besides hiring a photographer. A wedding is a (hopefully) once-in-a-lifetime event. You get one chance as a photographer to do it right. There’s no retake. You can’t call everyone back together to the same venue the next week and do it again. For the wedding party, it’s a party. Hopefully everything goes off with as little conflict as possible. They pay money for the venue, the wardrobe, the food, the party. That all is an investment. So should photography be an investment.
For the photographer, it’s a nerve-wracking, exhausting process. A good photographer is paranoid, carries backups of everything and once the wedding is over, makes sure that their memory cards with all the images are protected better than the President. All photographers have read the horror stories of lost images and corrupted data with a cold chill. Most of us likely don’t sleep until after we’ve uploaded and triple-backed up our images. I tried going to sleep as soon as I got home after a wedding, figured I’d be able to start my backup process in the morning. I had a nightmare of having my cameras stolen out of a broken window, and found myself up at 4:30 AM uploading my backups. We build redundancies and protections into our workflow so we don’t lose one picture. I have two separate on-site backup hard drives, one Readygear NAS 314 RAID backup server, and a cloud backup service through Crashplan. All my pictures go to all three systems as soon as I download them. Forever. I still have all the raw images from my first wedding in 2007. They aren’t going anywhere. It’s cheaper to buy a terabyte than it is to re-shoot a wedding.
So I explain this to my client, and tell them that while I’ve never lost an image, I have to be prepared for the worst. I knock on a lot of wood when I do this. I tell them that photography insurance protects me from the worst of situations, but it also protects them. If something goes wrong, the client is protected from the loss of investment of their time and money in both me and the other costs of a wedding. If someone gets hurt during the course of a wedding and it has anything to do with me (fault or not) we’re all protected. A wedding photographer without business insurance is like driving without a seatbelt, I say. You’re fine a majority of the time, but the one time you have a wreck and you’re not wearing it… I don’t finish the analogy.
Of Monsters and Men - Dirty Paws
I then say something I say to every potential client, it’s one of two pieces of free advice I give whether or not they pick me for their event. Make sure your photographer is insured, whoever you use. Ask for the policy provider. They need to be able to give you a company, even better if you can see a statement. I carry a card with my insurance information on it. My policy is through CNA and every encounter I've had with them has been more than pleasant.
Fortunately I’ve never had to use my insurance to deal with a loss of images for a client. Stolen gear? Yes, but that’s another post for another day. I hope I never have to use my insurance for a client event. But for all my past clients and all my future ones, I’m glad I have it. I sleep a little bit easier knowing I have it… as long as I get the pictures backed up first.